What is Data Profiling?

  1. Is this data able to support the analysis/reporting use case?
  2. Do the data quality issues originate from the source or from the ETL jobs?
  3. Are there inconsistencies in the structure of the table?
  1. http://www.kimballgroup.com/wp-content/uploads/2012/05/DT59SurprisingValue.pdf
  2. https://www.researchgate.net/publication/262221918_Data_Profiling_Revisited

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